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Perficient, Inc. Senior Healthcare Digital Strategist in Broomfield, Colorado

Senior Healthcare Digital StrategistJob Location(s)US-MA-Somerville | US-PA-Allentown | US-MI-Ann Arbor | US-GA-Atlanta |US-MT-Bozeman | US-IA-Cedar Rapids | US-CO-Centennial | US-CO-Broomfield| US-NC-Charlotte | US-IL-Chicago | US-OH-Cincinnati | ...Job ID2020-10869# of Openings1CategoryDigitalOverviewWe are currently looking for a Senior Healthcare Digital Strategist for ourDigital Health Solutions Business Unit. This job can be based in ourSomerville, MA, location or remotely from any locaton in the continental US.Our Digital Health Solutions practice empowers health systems to be on theleading edge of consumer experience by transforming every digital touch pointalong the patient journey. We design, develop, and measure effectivedigital marketing programs, keeping in mind that every health system has itsown unique business goals and marketing challenges. We are a fast-paced,innovative team and we take pride in the quality of our people as well as ourwork. We are a relationship based and people focused environment. We arecommitted to creating a welcoming and rewarding workplace for clients andemployees alike.The RoleWe help healthcare organizations develop digital solutions to address businessproblems. As a Senior Strategist, you will work with hospitals, healthplans, and similar organizations to develop customer-centric digitalsolutions that deliver ROI. You will define audience needs through interviewsand use that data to develop personas and customer journey maps to tell thestory of the healthcare consumer experience. You will conduct competitiveanalyses and surveys; work with client stakeholders to develop KPIs, andpresent your strategic recommendations to clients. You will guide healthcareorganizations to develop long-term digital marketing growth plans and helpposition them innovatively in their markets. With the support of our Directorof Strategy, your insights and strategies will continue to mature ourdiscipline and your guidance will inspire our clients to reach their fullpotenResponsibilitiesLead clients through strategic discovery:Conduct stakeholder interviews to build personas and journey maps, and tounderstand the nuances of specific audience sectors.Understand and use client data to create effective stories that demonstratevalue.Ask "have you thought about this?" questions - unlock opportunities toexpand clients' strategy.Collaborate with the Accounts team to direct and set clients' strategy.Create a culture of service excellence, understanding our clients' needsand advocating for their perspective in internal meetings.Develop site structure, navigation and full sitemaps for clients.Deliver valuable strategy offerings:Plan and direct strategy work plans that identify and meet clients' needsand integrate Perficient digital healthcare services.Develop monthly or quarterly client strategy reports or workshops tocontinuously raise the bar for clients' strategy.Create executive reports and scorecards to demonstrate your strategyrecommendation.Review client proposals and SOWs and present to clients on ROI, vision,and executive reporting.Build our internal strategies:Collaborate with our Director of Strategy and internal creative teams to buildreusable client offerings.Stay up-to-date with changing technology and leverage the evolving Perficientdigital healthcare service catalog for our clients.QualificationsIdeally, you will have worked with healthcare clients, particularlyhospitals, in the past. If not, you have a solid background in leadingclient strategy sessions and have a passion for improving the healthcareexperiThis role is just right for you if you have:5+ years' experience developing digital marketing strategy plans, agencyexperience preferred.2+ years' experience with healthcare systems or healthcare-focused industry.The ability to provide thoughtful and thought-provoking delivery of complexand personalized strategies that build clients' confidence and pique theirinterest for more.Expert ability to pr