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UnitedHealth Group Healthcare Marketing Specialist Colorado Springs OptumCare CO in Colorado Springs, Colorado

The Marketing Specialist role involves the development and execution of marketing strategies and tactics to promote the organization's products and services to drive patient acquisition, membership growth, retention and engagement. Position develops strategies and tactical plans to support Optum Colorado's growth - member and consumer, retention, and engagement campaigns. This position is responsible for implementation, measurement and reporting results to Marketing Director. May analyze economic considerations, develop marketing forecasts, estimate costs, and manage project budgets. This position is primarily responsible for Colorado Springs but will have responsibilities across Colorado.

More Detail:

Assist director in development and implementation of Medicare Advantage growth campaigns, patient acquisition campaigns including direct mail, digital and in-clinic. Maintain accurate content on all digital platforms – website, social media and google profiles. Work with Colorado Springs and Denver teams to implement various initiatives and provide excellent customer service. Interface with Optum platforms including Workfront, Salesforce, and other Optum platforms. Development of in-clinic collateral, patient notification mailings and other activities to support patient care.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • Bachelor’s Degree or equivalent experience

  • Experience in working within a cross functional organization structure

  • Proficient with Microsoft Word (creating and editing documents), Excel (general spreadsheet navigation, data entry and sorting data) and Outlook (email and calendar)

Preferred Qualifications:

  • Healthcare marketing experience

  • Experience with Workfront, Salesforce, other project management platforms

  • Experience with website platforms such WordPress, Adobe, or similar

Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm)

Colorado Residents Only: The salary range for Colorado residents is $64,800 to $116,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

Job Keywords: marketing, healthcare, Colorado Springs, Denver, CO, Colorado