Schaefer Advertising Copywriter - Healthcare in Fort Worth, Texas
At Schaefer Advertising Co., our goal is to make life better for our clients, our team, our community and each of us individually. Our culture impacts every area of the agency and is rooted within every employee from the top down. Across each discipline, every person at the agency is encouraged to be their best selves, even the agency dog. That is why Schaefer Ad Co. is more than just one person, or a name on a building, or even just a place where people come to work. It is a place that fosters community, where diversity is celebrated", and out-of-the-box ideas are encouraged.
Within these four walls is an environment that demands self and team growth via exposure to new things. This mindset is what drives our agency to be an empowering place to work that always strives to maintain a fun, engaging, inclusive and collaborative environment. And don’t just take our word for it; listen to MM&M or Fort Worth Magazine who named us “Best Place to Work” in 2020. The result of this type of environment is a place that every employee is proud to call home. Because at Schaefer Ad Co. we are more than just merely coworkers, we are a family – and not the type that is simply united by blood or forced to spend the holidays together, but a group of people who genuinely trust, care about, and look out for each other. We are passionate about building and sustaining an inclusive working environment.
You have a way with words and a proven track record as a copywriter for healthcare brands, with a deep understanding of how copy helps clients tell their stories and achieves their business goals. This role is exclusively focused on healthcare clients, so a passion for healthcare work is a must.
You are confident, but humble and comfortable collaborating with other team members to develop compelling concepts and copy. You are always ready to rise to any challenging brief with a keen eye for detail and a drive to deliver razor-sharp copy that compels the reader to action.
Schaefer is a fast-paced environment, requiring the ability to be nimble and quickly transition between clients. It’s vital you are insatiably curious by nature and are deeply self-motivated to gain knowledge about our clients’ businesses beyond the brief.
It’s important you continually seek a deeper understanding of the customer journey and the role content plays in helping motivate people from awareness to action – from concept to conversion.
Working closely with our creative, digital and account teams, you will be asked to contribute creative work that delivers the high level of quality that our agency is known for and our clients expect from both a creative and strategic perspective.
We need a creative, team player that enjoys the challenge of problem-solving, strives to make things better and has fun doing it. You need to be driven and able to self-initiate projects and not afraid to dress up with us for Halloween (https://www.facebook.com/SchaeferAdvertising/photos/3331857010195421) .
Proven ability to concept and generate original creative ideas
Willingness to collaborate closely and productively with team members
Strong written and oral communication skills
A persuasive and confident approach to creativity
Adaptability to changing circumstances and requirements
Ability to learn quickly, produce in a fast-paced environment and work well under pressure
Willingness to keep learning and share that knowledge with others
Minimum of 3 years of experience as a copywriter at an agency or in-house with responsibility for healthcare accounts.
A diverse portfolio that shows a range of work across multiple mediums
Direct experience working with healthcare brands - specifically pharmaceutical and medical device brands
Experience with conversion and engagement marketing is essential
RESPONSIBILITIES MAY INCLUDE, BUT ARE NOT LIMITED TO:
Work in partnership with designers, art directors, digital strategists and account service to create innovative ideas that answer the client's brief
Use your research, knowledge and insight to craft ideas that engage the audiences for which the communication is targeted
Develop concepts to meet the goals of the client and present these both internally and externally until a preferred route is selected.
Prepare copy platforms, drafting outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references
Direct the execution of the creative work, supervising the work of creative partners such as voiceover artists and filmmakers to realize the creative vision for the project
Work with cross-functional agency teams to ensure that work is produced on time and that all delivery deadlines are met
Sign off on work at all stages of development, taking responsibility for accuracy, consistency, spelling, grammar, references and compliance with corporate guidelines and legal codes
In client meetings, take ownership of all written elements, confidently participate in discussions relating to creative work, in particular when talking about the creative idea and the copy
Seek to identify and advance creative opportunities to grow client and agency business
Manage multiple projects, with the ability to switch from one to the other seamlessly
Strong copywriting experience gained from healthcare clients
Proven track record at writing compelling copy that drives engagement
The ability to communicate ideas at a conceptual level
An appreciation of and experience in writing for digital media (SEO; delivering a story effectively through digital media, etc.)
The ability to collaborate closely and productively with team members across the agency, specifically, the ability to partner with art directors to develop concepts
A persuasive and confident approach to creativity
Excellent communication skills
High attention to detail and organization
401k with 3% Employer Contribution
Health, Dental, and Life Insurance
Voluntary Vision Insurance
Personal Days, Generous Holiday Schedule
Annual company trip
SCHAEFER TALENT PHILOSOPHY
Every job in the world comes with a certain set of expectations. But at Schaefer, we set the bar unapologetically high. Exceeding expectations is a great place to start. Every job matters, and whether it's behind the scenes or in front of our clients, performing each task with excellence is what sets us apart.
Every Schaefer employee is responsible for positively contributing to the length and breadth of our culture. We have a responsibility to each other and to our clients, so we will be our best, healthiest selves. That doesn't mean we're all the same; we're a diverse collection of personalities, preferences, tastes and talents. We will be patient. We will be kind. We will be respectful and compassionate. We will put others first. We will always tackle conflict with respect.
Good work is expected. Great work is rewarded. We all play a role in advancing this company forward, and each person’s path will be clearly defined based on their responsibilities, performance, capacity to grow and drive to learn. We invest and reward employees who consistently demonstrate a drive for company and personal growth.
We will provide a clear path for all employees through training and experiences to develop the skills and characteristics needed for advancement. We value transparency in the form of open and honest dialogue across every position in the company. We want to understand your career aspirations – and we will be transparent with you as that relates to your opportunity for growth and advancement.
No one's perfect. And no one's an island. If we're going to meet our high standards and lofty goals for growth and achievement, we all need accountability. To us, this isn't a looking down but a coming alongside of one another as we all pursue excellence. You have a responsibility to yourself and to the agency to do what you say you are going to do, when you said you were going to do it. And help hold others accountable to doing the same.
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