3D Systems, Inc. Manager, Healthcare Strategic Marketing - Medical Devices in Littleton, Colorado
The Strategic Marketing Manager will develop and execute the marketing strategy of 3D Systems Healthcare to drive sales and revenue of 3D printed medical device solutions. The position is responsible for creating marketing strategy through a deep understanding of the customer needs, product portfolio, and technology capabilities in conjunction with key stakeholders. This role will oversee and support the successful execution of the marketing strategy.
Develops and executes the strategic marketing plan to support business growth through the creation of marketing assets, initiatives, and tools that drive adoption of 3D Systems medical device solutions.
Coordinates the strategic marketing activity and roadmap with stakeholders across the business.
Captures and communicates market research, including TAM, segment growth, and market trends.
Partners with product management to identify unmet customer needs, competitive landscape, and portfolio roadmap.
Responsible for developing and improving customer analytics and business intelligence tools.
Develops customer feedback channels, KOL relationships, customer engagements, and builds industry network.
Creates customer value propositions and provides data and content that can be leveraged by the business development team.
Evaluate and monitor campaigns on a regular basis to improve effectiveness and efficiency of campaign content and activation dollars spent.
Provide systematic reporting and analysis on campaign outcomes, and implement learnings into future campaign planning and optimization.
_Education and Training_
- Bachelor’s Degree in a life science or business discipline (Master’s Degree preferred)
5 years of applied demand strategy, leadership, and/or consultative experience in healthcare
Experience managing campaign strategy and implementation
_Knowledge, Skills & Abilities_
History of excellent teamwork, cross-organizational partnership and influencing skills
Related (3D Printing or Additive Manufacturing) industry experience preferred
Demonstrated track record, via references, reflecting global product positioning and messaging, campaign strategy deployment, and subsequent campaign management/optimization practices
Deep knowledge of marketing analytics, campaign attribution, and pipeline generation strategies
Superior communication and presentation skills
Excellent project management and prioritization capability
_Compensation and Benefits_
Salary Range: $91,600 - $137,300 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the candidate, and alignment with market data)
In addition to a salary, this position is eligible for an annual bonus based upon company performance.
3D Systems offers a comprehensive benefit package including medical, dental and vision coverage, company-paid short-term and long-term disability insurance, and company-paid basic life insurance. Sick Leave, Flex (Vacation) Time, Parental Leave, and 8 holidays per year are also provided as paid time off. 3D Systems also provides a 401(k) Retirement Savings Plan option with a company match.
Title: Manager, Healthcare Strategic Marketing - Medical Devices
Requisition ID: 2100000Q