Pfizer Inc. Emergen-C Trade Promotions Manager, Sales Strategy - Pfizer Consumer Healthcare in Madison, New Jersey
Why Pfizer Consumer Healthcare?
At PCH we have a passion to improve the lives of people around the world, by empowering them to take health and wellness into their own hands through our innovation and expertise.
Our Health & Wellness portfolio has an extensive reach to 90+ countries around the globe. With many brands owning the #1 global rank for their category such as ChapStick®, Emergen-C®, Advil ®, Centrum ®, Caltrate® , Preparation H® and Nexium 24HR®
Behind everything we do at PCH are the people who create our unique OWNIT! culture. We strive to empower our people to own the business in order to win in the marketplace. Our no jerks policy encourages trust between colleagues to directly impact results.
An experience inspired by those who live a healthy active lifestyle, Emergen-C is a unique brand with a peppy personality that empowers your everyday. Introduced to the market in 1978, the creator combined trends in OTC with food benefits to bring 1000mg of Vitamin C, the power of 10 oranges, to support its users in having more healthy days! Over the last several years, the brand has been on a journey to be a transformative and daily ritual, introducing new product lines that are specifically formulated to help spark your day. Continuing to capture new users with our Core, Immune+, energy+, and Probiotics+ lines, we encourage you to Emerge and See.
Purpose of the Job
The Trade Promotion Manger will be an integral player on the Sales Strategy team, working cross functionally with the marketing team as well as display and graphic development to bring to market solutions with consumer stopping power. With a focus on identifying trends in business, this role will provide actionable insights and recommendations to continue to drive the business forward to achieve goals on the highest growth brand at PCH.
Who are you:
Curious Investigator: Continue asking “why” until you are annoyed at yourself to gather information to inspire action
Engaged Contributor: Share your energy & passion as the Trade Expert to build, protect, and reinforce our brand beliefs; we want to hear from you
Interpersonal Savvy: Ability to effectively work with and connect with all levels of colleagues across multiple functions and geographies using active listening skills and open mindset to understand market and customer needs - a connector
Simplifier: Use your business knowledge and problem solving skills to put scalable solution in place to influence decisions to help accomplish brand objectives
Anticipate Asks: Put yourself in their shoes to anticipate questions, concerns, or the future - as if you have a crystal ball - to foster immediate impact & action
What you’ll do:
Identify key insights to design, develop and deploy trade offers (in store and online) that align to brand target and drive strong levels of trade support, inclusive of timing and tactics
Engage regularly with Customer Teams to ensure business plans align to brand strategies and partner on off shelf merchandising requests along with national/standard display vehicles
Help manage trade material & communications to ensure alignment with brand strategies and updates
Consult on the display and bonus/trial packs budget to ensure the right activation support levels
Lead Emergen-C Quarterly Promotional Review with Sales Strategy and Brand to evaluate and current POS promotional trends, trade offer effectiveness; identify gaps/upside in the 4Ps by leveraging multiple data sources such as Shopper Sights, IRI Panel, and Unify; inclusive of top competitor trends and insights and proactively communicate upcoming plans
Optimize and manage SKU Priority across Dietary Supplements and Immune Support aisles, while also suggesting National SKU deletes
Own promotional pricing policies, ensuring regular alignment of customer teams programs
Provide trade inputs for innovation testing and perspective for commercial trade promo strategies and tactics, including war gaming competitive response and then analyzing in market performance against launch assumptions
Collaborate on omni-channel programming that support Retailer specific platforms and/or PCH Scale programs
Team Liaison to incremental customer team funding asks, in partnership with Sales Revenue Management (SRM)
Present on promotional topics in key PCH engagements (Annual Business Meeting, Go-To-Market meetings, customer team planning sessions, wellness staff meetings, etc…) with periodic opportunities to interact with customer (retailer buying teams) directly
Be the retail expert for strategy and brand with regular in-store and online visits to share current, working knowledge on quickly evolving retail environment
4-yr degree - Bachelor’s Degree
5+ yrs trade marketing and/or sales experience in OTC/consumer product goods industry
Understand the retail environment and has experience in interacting with the customers in this environment
Strong computer skills, including MS Office applications with a strength in Excel and PowerPoint
Skilled in working with multiple information sources such as syndicated data (IRI/Neilsen), with both POS and Household Panel data, retailer proprietary POS and Trade Promo systems (as well as any associated web based applications)
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
Additional Offer Details:
Last Date to Apply for Job: August 31, 2018
Eligible for Employee Referral Bonus
EEO & Employment Eligibility:
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.