Ipsos-Insight, LLC Market Research Director- Syndicated Healthcare in New York, New York
Market Research Director- Syndicated Healthcare
360 Park Avenue South,
New York, NY
Business Development VP
Ipsos is the world's third largest market research company, present in 90 markets and employing more than 18,000 people. Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
The person in this role will be responsible for driving business development across healthcare syndicated. This will be achieved in a variety of ways.
Helping to expand business with existing clients by working with the heads of each TM portfolio to understand each client's needs and introduce them to appropriate offers
Develop and work a list of new client targets in pharma, biotech, devices, government, clinical and financial markets - by demonstrating how our offerings can be used to answer their business questions.
Create new syndicated offers by listening to client's unmet needs and determining which new solutions will be relevant in the market
Support the TM portfolio teams on reaching their budget targets through enhanced business development and marketing/PR approaches
Ensure profitability and long-term viability of Ipsos syndicated solutions
Review existing and new offers to make sure that they will continue to be competitive in the market
Learn as much as possible about competitive offers so that we can ensure development of any new offer will have advantages over what is currently existing
Ensure that new offers will have at least 3 clients to ensure appropriate levels of profit
Look for creative approaches in methodology when establishing new studies -taking into account restrictions and costs of interviewing. Be well versed with passive methodologies.
Work effectively across custom, syndicated and advisory teams and with the Key Account contacts both overall for Healthcare and within Syndicated to drive business across Ipsos Healthcare
To work effectively with the Centres of Expertise, both therapeutic and other, to drive growth in Ipsos Healthcare
Become a thought leader in a key area which is essential for the growth of syndicated - this could include a specific therapy area, approach to research, healthcare sector, etc.
Identify key opportunities
Create new opportunities
Action on these opportunities
Drive the targeting of clients at all levels and use existing relationships / resources most effectively
Ensure appropriate pricing and positioning of our studies by region/client type
Work closely with the business heads to ensure we are delivering on what we promised
Liaise with colleagues from other teams to bring in the best team for all initiatives
New Product Development
Creating relevant products in light of changing market dynamics
Listening and translating clients needs into opportunities for Ipsos in terms of offerings
Working on special projects
Ability to add value into different initiatives as needed in a large global business with a variety of offerings
Measures of Performance
Growing syndication / profitability of the TMs
Strong relationship with existing clients
New client relationships developed
Strong collaboration across teams
Execution and ownership of special projects ( ie -linkage of promotional and prescribing research)
At least 10 years of relevant healthcare experience
Strong business development and client management skills
Ability to think innovatively to create new offerings
Ability to translate clients' business needs into effective solutions
Strong knowledge of Market Research Approaches - including quant, qual, syndicated, passive
Ability to work with global teams and adapt offerings for different local nuances
Strong knowledge of specific therapy areas a plus (autoimmune, Oncology)
Knowledge and experience with promotional research approaches
Overall expert understanding of healthcare market from clinical development through commercialization and lifecycle management
Ipsos' Commitment to Diversity & Inclusion
Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and allowing employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with codes of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
\*Open to multiple locations\*
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