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Weill Cornell Medical College PO Healthcare Provider Marketing Coordinator in New York, New York

Position Summary

This role reports to the B2B Business Development Marketing Specialist and helps to lead exciting new initiatives that support referral marketing for many different service lines throughout the Physician Organization (PO) at Weill Cornell Medicine. This position helps execute a range of communications and marketing campaigns that are aimed at developing new and reinforcing existing relationships between referring healthcare providers and their practice staff.

Job Responsibilities
  • Develops and executes B2B multichannel communications plans, including email and web channels.

  • Guides development of print collateral.

  • Advises on development of digital campaigns.

  • Prepares reports and presentations for leadership and stakeholder groups.

  • Plans, schedules and executes regular stakeholder meeting cadences.

  • Plans and executes virtual (and eventually in-person) networking and CME events.

  • Documents best practices for physician, administrative, and staff audiences.

  • Conducts analysis of referral and payor data.

  • Coordinates and manages relationships with agency vendors, freelancers, and clinical stakeholders.

Education
  • Bachelor's Degree
Experience
  • Bachelor’s degree in Communications, Marketing, or related field.

  • Minimum 2-3 years’ experience working in a marketing, business development or sales capacity role.

  • Minimum of 1-2 years of email marketing and campaign experience.

  • Minimum 2 years' experience in the medical field (preferred consumer health experience).

  • Experience measuring success using analytics tools to meet KPIs.

  • Experience using email communications platforms is required (Constant Contact, MailChimp, Salesforce, etc.).

  • Project management and demonstration of organized time management is required.

  • CRM (Customer Relationship Management)/PRM (Provider Relationship Management) experience a plus.

  • Experience with data analysis and visualization at minimum using Excel; experience using Tableau, Power BI, or related a plus but not required.

  • Adobe Creative Suite or other self-serving creative design platform proficiency a plus.

  • Content management system experience preferred.

  • Public speaking and presentation skills preferred.

Knowledge, Skills and Abilities
  • Working knowledge of marketing best practices, including but not limited to digital marketing, event marketing, email marketing or related tactics.

  • Must be detail-oriented, flexible, and possess advanced written and verbal skills.

  • Advanced proficiency in MS Office.

Licenses and Certifications
Working Conditions/Physical Demands

Some travel within NYC.

Ability to work occasional evenings, or weekends for special events.

Weill Cornell Medicine is a comprehensive academic medical center that's committed to excellence in patient care, scientific discovery, and the education of future physicians in New York City and around the world. Our doctors and scientists-faculty from Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization-are engaged in world-class clinical care and cutting-edge research that connect patients to the latest treatment innovations and prevention strategies. Located in the heart of the Upper East Side's scientific corridor, Weill Cornell Medicine's powerful network of collaborators extends to its parent university Cornell University; to Qatar, where an international campus offers a U.S. medical degree; and to programs in Tanzania, Haiti, Brazil, Austria and Turkey. Our medical practices serve communities throughout New York City, and our faculty provide comprehensive care at NewYork-Presbyterian Hospital/Weill Cornell Medical Center, NewYork-Presbyterian/Lower Manhattan Hospital, and NewYork-Presbyterian/Queens. At Weill Cornell Medicine, we work together to treat each individual, not just their conditions or illnesses, as we strive to deliver the finest possible care for our patients - the center of everything we do. Weill Cornell Medicine is an Equal Employment Opportunity Employer. Weill Cornell Medicine provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.

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