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Marina Maher Communications Senior Account Executive, Healthcare Influencer in New York, New York

MMC is not your average PR agency. We are a data-driven, next-gen communications company that delivers scaled influence, cultural relevance and brand talkability for our Fortune 200 consumer and healthcare brands. We consistently breakdown barriers to spark conversations and drive business results for our clients. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us a 2020 Agency of the Decade.

For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We're relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC and RXM staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.

INTRODUCTION

We are looking for a Senior Account Executive, Healthcare Influencer Marketing, to support our health and pharmaceutical client work across MMC Health & Well-Being and our sister agency RXMOSAIC. In this role, you’ll contribute to creative, results-driving influencer marketing solutions and partnerships that service highly regulated healthcare companies. In addition to being an influencer marketing specialist, you also understand social media marketing and can navigate the challenging regulatory space. As part of our team comprised of social, digital and influencer experts, you’ll learn from like-minded communicators and have access to tools and resources to keep your inspiration levels high.

KEY RESPONSIBILITIES

A Business-Minded Activator

  • Lead and execute influencer programs (includes events, social activations, business consultation panels, etc.) with minimal oversight

  • Capture program results to facilitate program recap reports and real-time program optimizations

  • Proactively contribute innovative, creative solutions leveraging influencer marketing tactics to deliver on brand business goals

Compliance and Innovation Expert

  • Have a strong knowledge of – or willingness to quickly master – pharmaceutical regulation in communications and influencer marketing and be able to counsel clients and team on approaches and pitfalls

  • Advocate for breakthrough work in pharma influencer that complies with best practices and drive the agency’s POV in:

  • Social etiquette for influencer relations

  • Compliance with ethical standards (FTC regulations, GDPR, etc.)

  • The latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, Blockchain, etc.)

  • Share team successes to the broader agency

Landscape Innovation and Regulatory Excellence

  • Lead programs that are compliant with regulatory requirements

  • Remain engaged and tapped into the healthcare innovation space and keep teams current

Relationship Facilitator

  • Know the ins and outs of patient and HCP advocacy groups and best practices for engaging and working with each

  • Build and maintain strong relationships with agents, influencers and HCPs

  • Manage partnerships, vendors, influencer agents, and SaaS solutions

  • Serve as first point of contact for clients, agency partners, networks and vendors

Social Storyteller

  • Have an insatiable appetite for content creation, technology and digital trends, including:

  • Co-creating content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value

  • Fluency in social channels, digital platforms and their creative executional functions/capabilities

  • Providing ongoing insights into audience trends for real-time influencer content optimizations

  • Have a working understanding of social media platforms, brand social personas/tone of voice, and community management

Relationship Facilitator

  • Know the ins and outs of patient and HCP advocacy groups and best practices for engaging and working with each

  • Build and maintain strong relationships with agents, influencers and HCPs

  • Manage partnerships, vendors, influencer agents, and SaaS solutions

  • Serve as first point of contact for clients, agency partners, networks and vendors

Social Storyteller

  • Have an insatiable appetite for content creation, technology and digital trends, including:

  • Co-creating content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value

  • Fluency in social channels, digital platforms and their creative executional functions/capabilities

  • Providing ongoing insights into audience trends for real-time influencer content optimizations

  • Have a working understanding of social media platforms, brand social personas/tone of voice, and community management

EXPERIENCE REQUIREMENTS

  • 3-4 years of experience working in influencer marketing or related field with accounts specific to highly regulated pharmaceuticals (i.e. oncology, vaccines, reproductive health, Multiple Sclerosis, etc.)

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field (advanced degree a plus)

  • Understanding of regulatory requirements, guidelines and parameters—especially as they relate to working with influencer and online content/channels

  • Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence

  • An understanding of social media strategy (organic, paid), platforms and community management best practices

  • Comfortable with data, measurement in order to mine for insights and optimizations

  • An aptitude for tools and the ability to quickly pick up on new technology

  • An eye for quality visual and written content

  • Proficiency in Excel, Word and PowerPoint

  • Ability to thrive in a fast-paced environment with a solutions-oriented mindset

  • Strong team player who works well in a highly integrated team model (internal and external)

  • Have compassion for those with illnesses and respect for those who work to help them recover

ID: 2021-1523

External Company Name: Marina Maher Communications

External Company URL: https://www.hellommc.com/

Street: 830 Third Avenue

Post End Date: 8/9/2021

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