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Palo Alto Networks Industry Marketing Manager - Healthcare & Verticals in Reston, Virginia

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Your Career

We’re looking for a results-oriented Industry Marketing Manager who thrives in a fast-paced environment to help accelerate our marketing efforts in one of our fastest growing segments. The Industry Marketing Manager will be responsible for working across various growth industries with focus on Healthcare and oversight into other verticals including Financial Services and Manufacturing. The marketing leader will work collaboratively to develop and execute integrated marketing programs to increase awareness and drive demand, in support of our strategic priorities and growth objectives. Reporting to the Head of Industry and Public Sector Marketing, this individual will work collaboratively to develop and execute integrated marketing programs to increase awareness and drive demand, in support of our strategic priorities and growth objectives.

Your Impact

Planning & Execution

  • Develop, refine and implement industry marketing plans on a quarterly basis while working collaboratively on tactical activities covering event support, content development, digital marketing and marketing communications.

  • Partner Relations: Work with internal teams to develop and expand PR opportunities in select industry trade publications.

  • Use quarterly planning templates to communicate industry plans to marketing leadership, GTM teams and sales leadership.

  • Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast

  • Serve as the marketing SME for key industries with focus on Healthcare

Elevate Demand

  • Focus on executing impactful campaigns

  • Leverage automated processes to develop and manage “always-on” marketing programs

  • Foster creativity and find new ways to market with end users and partner teams

  • Identify market direction, what’s important to customers, where technology and features are evolving and where the company can effectively compete across vertical markets

Vertical Marketing Quarterback

  • Act as the marketing “quarterback” for key growth industries with focus on Healthcare

  • Partner with sales and product teams to communicate strategic focus areas and manage event and digital execution across vertical markets

  • Provide weekly marketing updates to key sales stakeholders via weekly calls and email communications, including industry newsletters

Pipeline Generation

  • Team with select partners to develop and execute integrated marketing campaigns to increase sales pipeline opportunities.

  • Drive new logo acquisition and refresh opportunities via marketing campaigns & initiatives

  • Communicate quarterly marketing contribution to pipeline metrics to sales teams

Your Experience

  • Bachelor’s Degree in related field of study

  • 7+ years marketing experience in a technology-driven organization and industry marketing job function

  • Strong knowledge of key customer drivers in select industries with focus on Healthcare with oversight into Financial Services, Retail, and Manufacturing

  • Ability to handle multiple projects in a dynamic field marketing organization that partners directly with sales

  • Excellent project management and execution skills, with the ability to prioritize and meet deadlines in a fast paced environment.

  • Understanding of modern marketing and digital programs mechanics, testing strategies, demand waterfall processes and metrics and campaign influence

  • Experience delivering webinar and virtual event programs including knowledge of SFDC, Marketo, ON24 and other Martech tools

  • Strong communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status

  • Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills

  • Attention to detail, while maintaining an eye on the big picture

  • Willingness to take on additional tasks and roles with a "can-do" attitude

The Team

Our marketing team has an opportunity like in no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com .

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

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