Philips Consumer Marketing Manager- Oral Healthcare (Stamford, CT) in Stamford, Connecticut
In this role, you have the opportunity to
Join the Philips Oral Healthcare marketing team responsible for defending #1 Market Share position and generating continued growth of the Philips Sonicare brand; the #1 Electric toothbrush in the US, and #1 recommended by Dentists.
The Consumer Marketing Manager is accountable for driving business results – growing brand preference, household penetration, market share and sales. This team member will also be responsible for integrating various transformational initiatives into the current business and implementing new business models such as subscription, direct to consumer sales and B2B2C partnerships.
You are responsible for
Understand market performance trends to most effectively drive consumption, market share and shipments
Aid in the development of Yearly Business Market Combination Plan and 3 Year Strategic Plan of Record
Analyze consumer research, customer research, channel trends, current market conditions and competitor information to unlock new insights that will drive competitive advantage
Be an integral part of the biggest Business Market Combination team working with the Global Upstream colleagues to ensure that innovations are relevant to North American Consumers
Help craft the long term North American Innovation Roadmap
Collaborate with the Global Marketing team to develop winning creative campaigns and assets
Help to define Brand Top Jobs To Be Done & Marketing Objectives
Brief in and assess quality of National Marketing Activation plans & tactics
Optimize Go to Market strategy to stay ahead of competition
Develop, execute, forecast National Base Pricing Strategy and Promotional Plans
Demonstrate Customer-First Mindset via Retailer/ETailer Specific Go – To – Market Activation strategy (Product roadmap and Marketing/Promo Plan)
Leverage Marketing Insights & Analytics + Category Management Teams to bring together the Category Strategy, 4Ps, Shopper and National Promo Plan into a powerful selling story for the Customer to be delivered during key selling points in the Retailer timeline
Translate Customer needs to Global and Local Center of Excellence to ensure that Philips is a preferred vendor partner
Translate the midterm product roadmap into concrete product specifications for implementation by the Sales Teams and the Category Management organization in the different sales channels.
Work closely with Sales planning to execute launches, promo plans & key account specific programs
Represent the brand with key Sales team members and customers
Establish effective working relationships and ability to influence cross-functional stakeholders
Close collaboration with the Center of Excellence to leverage expertise to deliver value for the business
You are a part of
The growth engine of the Personal Care team driving marketing excellence to support ongoing base business health as well as transform the business through new business initiatives. As part of the Marketing Team, you will work collaboratively with cross functional colleagues, connecting customer and consumers with personal care solutions improving health everywhere while growing as a business builder.
This position is based in Stamford CT with some partial remote work.
To succeed in this role, you should have the following skills and experience
Bachelor required, MBA preferred
Demonstrated passion for putting the Consumer at the center of all that is done
Technical Marketing/Business Analytics & Fundamentals skills
Working knowledge of latest Digital Trends related to business models and activation channels
Drive to take Initiative and Ownership
Data Driven Decision Making and problem-solving
Lead projects, delivering on time and in full by leveraging cross-functional teams
Sense of urgency, adaptability and drive
Creativity and entrepreneurship, unwilling to accept status quo
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status or a person’s relationship or association with a protected veteran, including spouses and other family members, marital or domestic partner status, or any other category protected by federal, state and/or local laws.
As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.
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