VIP Care Healthcare Copy Editor in Tampa, Florida
OUR CULTUREAt VIPcare, our commitment, our passion, and our culture sets us apart from others and is thecornerstone of everything we do. Our team settles for nothing less than 5-star service! We take great careof our team and great care of our patients.THE WORKSuccessful candidates will bring their passion to provide 5 Star Service in creating powerful healthcarecontent that will increase organic search rankings, social media engagement, and drive leads throughwebsites and email campaigns. Our healthcare editor/writer will be expected to use the appropriate brandvoice, the writer will create compelling content on a variety of healthcare topics tailored to multiplemedical specialties, including primary care, dental, mental health, nutrition, and urgent care. Thecandidate must have a deep understanding of keyword placement and SEO, and be an expert in creatingpowerful healthcare content that will increase organic search rankings, social media engagement, anddrive leads through websites and email campaigns to deliver measurable results.
*This role is based in Tampa, FLKEY RESPONSIBILITIES
Writes clear, attractive copy with a distinct voice
Create compelling healthcare content, including blog posts, articles, email campaigns, website content, social media content, and ad copy for multiple online channels
Interprets copywriting briefs to understand project requirements
Write quickly, creatively, and accurately under deadline pressure
Adapt to changing circumstances, making last-minute revisions based on client needs and direction
Collaborates with Marketing team on large- and small-scale projects
Conducts high-quality research and interviews
Edits and proofreads copy
Uses SEO principles to maximize copy's reach
Sources images and other content
Manage multiple projects simultaneously
People & Teamwork Development: Demonstrating a team first and we versus them mentality, aligning the interests of team members and stakeholders to win together, recognizing needs and sensitivities of others, and treating others in a fair and equitable manner; resolving conflicts; reacting promptly to department/team requests. Display self awareness, empathy, authenticity, and active listening while acting as a trusted advisor.
Proactive Behavior: Looking for ways to improve; displaying extreme ownership; self-motivating to be 1% better every day; competing to win and actively developing new opportunities; providing non-routine services. Take it upon yourself to obtain critical feedback. Act as a servant leader and put the needs of team members above your own.
Communication Skills: Presenting thoughts and ideas to others in a clear and effective way; communicating in plain english; presenting complex ideas in simple terms. Communicate efficiently with stakeholders, when needed, and tailor communication to the specific stakeholder for effective communication.
Problem Solving: Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, include diverse perspectives, and reach productive decisions. Able to leverage available information to make data-driven recommendations.
Professional Skills: Assessing, developing, implementing best practices and methods of current and future processes; evaluating performance and establishing continuous improvement. Creating polished, concise, and effective presentations.
Performance Management: Obtaining scope and requirements from stakeholders. Managing conflicting priorities while ensuring that stakeholders are serviced and satisfied in a timely manner. Meeting deadlines to ensure projects are delivered on time, in full, and on budget, while not compromising the quality of work
Degree in English, Journalism, Health Sciences, or a related field
Minimum of 3 years of experience as a Copywriter in the healthcare industry
Previous experience with WordPress is a plus
Knowledge of online content strategy and creation
Excellent writing, editing, and proofreading skills
Expert knowledge of digital marketing tactics, including keyword placement, SEO, and web analytics
A strong portfolio demonstrating innovative and results-oriented healthcare content
Strong research skills
Excellent time-management and organizational skills
Work independently and also within a collaborative team environment
Have strong communication, organizational, and problem-solving skills
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